House Of Dereon Fashion

Perhaps the new era in fashion culture started when luxury labels appeared in retail chains. Sonia Rykiel’s lingerie and sweaters for women and girls at H&M, and Alexander McQueen’s collection for Target stores are among a few.

Furthermore, what is left in a designer’s name when counterfeited and outlet-produced luxury goods have saturated a brand's appeal? Besides, has the recession not encouraged a more creative personal style? Today, Western catwalks no longer get the lion’s share.

Designer Labels Open in Asia

Armani is setting up shop in Vietnam. Since demand for designer goods has skyrocketed there in recent years, the Italian designer label will offer its tailored suits in a classy minimalist boutique in Ho Chi Minh. Armani even goes way out to Ulan Bator, the capital of Mongolia.